Now that we've examined how to write a business letter (see handout for details), it's time to actually write one. We're going to follow Paul Rosa's example and write some satiric letters. Basically, your going to follow Rosa's example, so see his handout for ideas and structure.
Here are a few details to keep in mind:
- Find the address for the company's customer service department.
- Follow the business letter format.
- Keep all content appropriate.
- For the body: (1) start out with a compliment, (2) tell a story of your experience with the product, and (3) ask for a response to a specific question
- Avoid fraud! (We're not going to ask for anything we don't deserve. For example, you can't ask for a replacement for a product you never owned. You can, however, ask for a t-shirt to show just how much you love a company.)
- If you want to be taken seriously, you can't be too outrageous. (They'll see right through you.)
- Spelling, grammar, and mechanics COUNT!
Here are a few ideas to get you started:
- You have a an idea for a new product!
- Here's an improvement that could make your product even better!
- I love your company, but your logo or slogan upsets me because...
- I'm a loyal customer, but one thing confuses me...
- I have an idea for your product packaging!
If you have any questions or need a place to start, ask your instructors for help.
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